Retailing Basics April 22, 2015 12:50
Even though every professional and business owner has their time scheduled to the max, it's always helpful to re-visit all the opportunities available for selling products to your customers. These extra items can add to the bottom line in a significant way and potentially promote the business with referrals.
I do not have new items, except in tech and I'll address that at the end, in marketing retail products. The basic still work – quality, engagement and value.
The minute the customer steps into your office/business you have an opportunity to sell your retail items. A display shelf, table with handout or the empty boxes that offer wonderful information about a product are necessary to perk the interest of the customer.
If the customer has to wait a minute or two then the warmed aromatherapy NeckEase can be placed around their neck. They will enjoy the wait while you change the sheets, reset the music, gather tools and equipment. Plus with the moist heat therapy the neck muscles will loosen and relax, maybe even the shoulders will drop - making your job easier.
If they are sitting and waiting, for what ever reason, make sure they have handouts to read and look over with explanations about the products your selling, for example an empty BodySense box has tons of information about the product. Many questions the customer may have can be answered if a clear explanation is available to review and look over.
Once the customer is in the treatment room then its the “holy grail” of retailing. If your customers experience a product during professional sessions then they will ask about that product. If they ask about the product half your job is completed.
There is always the option to consider purchasing at a quantity rate from a merchant and give the items to your long-term customer for their loyalty. Noting says come back like “I appreciate you” and value you as my customer. If it is a product they like and have had good experience with or purchased before then that exposure outside your business has potential new sales from new customers.
In case the idea of social media and cell phone marketing irritates you or just does not interest you then get the kids involved. Your kids, grand-kids, niece, nephew, softball team etc. etc. Have a specific plan/idea of what you want to accomplish. Increase number of likes on FB, establish and promote a unique #hashtag, a way to sign up potential or actual sales on cell phone (paperless), your list of interest for a quantity order (paperless) or start a new social media account.
If you have a local tech high school, community college or tech non-profits there maybe some students who want to participate in sales and marketing techniques for practice or projects credits.
No matter how you accomplish the selling of products in your business the increase to your bottom line will make it a valuable tool to your success.
Retailing BodySense products can be as simple as using the product in a professional session(s), when the customer asks "What is that" half the battle is over.